Every operator in Vaca Muerta is building AI. Few initiatives will scale. The gap isn't technology — it's the operating model above it. This session brings the C-suite playbook that turns POCs into P&L.

Discussion points:
• POC-rich, production-poor. Value defined loosely by the business, cost undefined by IT, no ROI gate.
• Business defines the value. IT defines the full cost — landing zone, run cost, cost-to-serve. ROI is the gate: if it doesn't clear the threshold, it doesn't get built.
• When AI enters the loop, tasks change, roles change, ways of working change. IT builds the tool; the business owns the workflow redesign and the adoption target.

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